Retail Media Advisory
Retail Media Advisory
Retail Media Advisory
Retail media as a business, not a project.
I help mid-to-large retailers build retail media as a business - with the commercialisation, operating model and capability building that make it work in the real world.
Retail media as a business, not a project.
I help mid-to-large retailers build retail media as a business - with the commercialisation, operating model and capability building that make it work in the real world.
Why growth stalls
Retail media stalls when the tough calls don't get made
Why growth stalls
Retail media stalls when the tough calls don't get made
The Problem
Retail media isn't a project - it's a business. But most retailers are running it like one. Decisions get deferred, commercial and media teams pull in different directions, and the operating model never gets properly built. The cost isn't just revenue. Momentum, once lost, is expensive to rebuild.
The Problem
Retail media isn't a project - it's a business. But most retailers are running it like one. Decisions get deferred, commercial and media teams pull in different directions, and the operating model never gets properly built. The cost isn't just revenue. Momentum, once lost, is expensive to rebuild.
The Solution
I know where retailers get stuck because I've been stuck there, figured it out, and done it again in new markets. I make the thing move. I bring clarity where there's noise, momentum where there's drift, and commercial discipline where there's chaos. I build the story that creates organisational alignment. I tell senior leaders the truth they need to hear - and I help them act on it fast.
The Solution
I know where retailers get stuck because I've been stuck there, figured it out, and done it again in new markets. I make the thing move. I bring clarity where there's noise, momentum where there's drift, and commercial discipline where there's chaos. I build the story that creates organisational alignment. I tell senior leaders the truth they need to hear - and I help them act on it fast.
How I work
How we work together.
How I work
How we work together.
01
The Sprint
Built for the C-suite who know something needs to change but aren't sure where to start. A fast path to clarity, alignment, and commercial momentum. You finish knowing exactly what you're sitting on, what's blocking it, and what to do first - with the internal story and leadership alignment to start moving immediately.
01
The Sprint
Built for the C-suite who know something needs to change but aren't sure where to start. A fast path to clarity, alignment, and commercial momentum. You finish knowing exactly what you're sitting on, what's blocking it, and what to do first - with the internal story and leadership alignment to start moving immediately.
01
The Sprint
Built for the C-suite who know something needs to change but aren't sure where to start. A fast path to clarity, alignment, and commercial momentum. You finish knowing exactly what you're sitting on, what's blocking it, and what to do first - with the internal story and leadership alignment to start moving immediately.
02
Full Engagement
For retailers who are ready to build properly. End-to-end commercial and organisational leadership from opportunity diagnosis to commercial launch. You don't just finish knowing what to do - you finish with a retail media business that's actually running.
02
Full Engagement
For retailers who are ready to build properly. End-to-end commercial and organisational leadership from opportunity diagnosis to commercial launch. You don't just finish knowing what to do - you finish with a retail media business that's actually running.
02
Full Engagement
For retailers who are ready to build properly. End-to-end commercial and organisational leadership from opportunity diagnosis to commercial launch. You don't just finish knowing what to do - you finish with a retail media business that's actually running.
03
Ongoing Advisory
Ongoing access to senior operator-level thinking as reality hits the plan. For leaders who know that clarity is just the beginning, and that the decisions which matter most come after the roadmap is built.
03
Ongoing Advisory
Ongoing access to senior operator-level thinking as reality hits the plan. For leaders who know that clarity is just the beginning, and that the decisions which matter most come after the roadmap is built.
03
Ongoing Advisory
Ongoing access to senior operator-level thinking as reality hits the plan. For leaders who know that clarity is just the beginning, and that the decisions which matter most come after the roadmap is built.
“Tara defined the retail media blueprint and roadmap at Delivery Hero - including tech strategy and the business requirements that enabled rapid product development - and personally drove revenue generation across regional markets. The retail media business she built now generates double-digit millions in annual revenue. Her standout quality is her ability to influence across levels, geographies and functions.”
VP of Quick Commerce, Delivery Hero
“Tara defined the retail media blueprint and roadmap at Delivery Hero - including tech strategy and the business requirements that enabled rapid product development - and personally drove revenue generation across regional markets. The retail media business she built now generates double-digit millions in annual revenue. Her standout quality is her ability to influence across levels, geographies and functions.”
VP of Quick Commerce, Delivery Hero
“Tara defined the retail media blueprint and roadmap at Delivery Hero - including tech strategy and the business requirements that enabled rapid product development - and personally drove revenue generation across regional markets. The retail media business she built now generates double-digit millions in annual revenue. Her standout quality is her ability to influence across levels, geographies and functions.”
VP of Quick Commerce, Delivery Hero
Crediblity
Most consultants have read the playbook. I wrote mine.
Crediblity
Most consultants have read the playbook. I wrote mine.
I built the commercial architecture, operating model, and capability programmes that turned retail media into a business generating over €100m in annual revenue across 70+ markets at a global home-delivery giant - from a standing start. Before that, leading the growth function at a UK top-four grocer contributed to £34m incremental profit across a portfolio of challenger brands. I know where retailers get stuck because I've been stuck there, figured it out, and done it again in new markets. I also bring a marketing and retail background - which means I understand the advertiser side, the category dynamics, and how to build propositions brands actually want to buy.
I built the commercial architecture, operating model, and capability programmes that turned retail media into a business generating over €100m in annual revenue across 70+ markets at a global home-delivery giant - from a standing start. Before that, leading the growth function at a UK top-four grocer contributed to £34m incremental profit across a portfolio of challenger brands. I know where retailers get stuck because I've been stuck there, figured it out, and done it again in new markets. I also bring a marketing and retail background - which means I understand the advertiser side, the category dynamics, and how to build propositions brands actually want to buy.
Retailer and brand experience spanning:
Tesco · Sainsbury's · Delivery Hero · Compass Group
Retailer and brand experience spanning:
Tesco · Sainsbury's · Delivery Hero · Compass Group
Engagement moments
Structured support at key moments in your journey.
Engagement moments
Structured support at key moments in your journey.
Getting Going
When you're building from scratch and don't want to waste 18 months.
•
Board level education
•
Strategic diagnostic
•
Leadership alignment
•
Executive roadmap
Getting Going
When you're building from scratch and don't want to waste 18 months.
•
Board level education
•
Strategic diagnostic
•
Leadership alignment
•
Executive roadmap
The Messy Middle
You're underway... but revenue isn't as expected and teams are pulling against each other.
•
Friction diagnostic
•
Operating model review
•
Revenue performance audit
•
Implementation framework
The Messy Middle
You're underway... but revenue isn't as expected and teams are pulling against each other.
•
Friction diagnostic
•
Operating model review
•
Revenue performance audit
•
Implementation framework
Fractional Advisory
Ongoing strategic advisory to keep momentum behind execution and controlled scale.
•
Executive advisory
•
Cross-team alignment
•
Performance oversight
•
Structural optimisation
Fractional Advisory
Ongoing strategic advisory to keep momentum behind execution and controlled scale.
•
Executive advisory
•
Cross-team alignment
•
Performance oversight
•
Structural optimisation
Start the Conversation
Build your retail media business with me.
The retailers who move first will be hardest to catch. Let's make sure that's you.
Start the Conversation
Build your retail media business with me.
The retailers who move first will be hardest to catch. Let's make sure that's you.
Start the Conversation
Build your retail media business with me.
The retailers who move first will be hardest to catch. Let's make sure that's you.